Project Overview
Role: Shopify Developer
Timeline: 2 Weeks
Platform: Shopify (Liquid, Theme Customization, App Integrations)
Overview
BowMaven is a brand that specializes in stylish, handcrafted hair accessories for fashion-forward individuals. The client needed a Shopify-powered ecommerce platform that reflected the elegance and creativity of the brand while offering a seamless shopping experience for users.
My Role
As the lead Shopify Developer, I was responsible for translating the brand’s visual identity into a functional, responsive, and conversion-optimized online store. I worked closely with the client and their designer to bring the brand to life digitally.
Goals
Build a modern, responsive ecommerce site on Shopify
Implement custom product filtering and variant displays
Improve site performance and user experience
Ensure mobile-first responsiveness and accessibility
Integrate Shopify apps for reviews, email capture, and analytics
Process
1. Theme Setup & Customization
I started with a lightweight, customizable Shopify theme and tailored it extensively using Liquid, HTML/CSS, and JavaScript to match the brand's aesthetic. Key customizations included a clean homepage layout, product detail enhancements, and a unique navigation experience.
2. Product Page Enhancements
Custom sections were built for showcasing multiple product variants, detailed descriptions, and user reviews. I also implemented swatches for easier selection of colors and styles.
3. App Integrations
I integrated several third-party Shopify apps:
Judge.me for customer reviews
Klaviyo for email marketing and popups
Shopify Search & Discovery for better filtering and search experiences
4. Mobile Optimization
Special attention was paid to mobile responsiveness to ensure the shopping experience remained fluid across all screen sizes. I tested across major devices and browsers to guarantee consistency.
Challenges
One of the challenges was integrating a custom filtering system on the collection pages that supported both tags and metafields. I developed a lightweight solution that didn’t affect load time and was easy for the client to manage.
Results
Fully responsive Shopify site launched on time
30% improvement in average page speed (tested via GTmetrix)
Positive user feedback on ease of navigation and design
Increased add-to-cart rate within the first few weeks of launch
Final Thoughts
This project was a great opportunity to merge elegant design with Shopify’s robust ecommerce capabilities. The final result reflects the brand’s personality while providing users with an intuitive, enjoyable shopping experience.
