Project Overview
Role: Shopify Developer
Timeline: 3 Weeks
Platform: Shopify (Liquid, Theme Customization, App Integrations)
Overview
My Cosy Cove is a home and lifestyle brand that offers carefully curated items designed to bring warmth and comfort to living spaces. The client needed a Shopify storefront that was not only visually calming and brand-aligned, but also optimized for product discoverability and conversion.
My Role
As the Shopify Developer, I was responsible for setting up the store from scratch, customizing the theme, integrating essential Shopify apps, and ensuring a responsive, user-friendly shopping experience.
Goals
Create a cozy, minimal ecommerce site that aligns with the brand’s tone
Streamline navigation and product filtering
Implement upsell and email capture features
Optimize mobile experience and performance
Ensure the site is easy for the client to manage post-launch
Process
1. Theme Setup & Branding Alignment
Starting with a premium Shopify theme, I customized fonts, colors, and layout to reflect the brand’s soft and comforting aesthetic. The homepage was structured to highlight featured collections and seasonal promos.
2. Product Structure & Filtering
Using Shopify metafields and smart collections, I created a system that made it easy for customers to filter by room, category, or mood. This helped simplify product discovery and improve the user journey.
3. App Integrations
Key third-party integrations included:
Klaviyo for email popups and abandoned cart flows
ReConvert for post-purchase upsells
Loox for customer reviews with photo uploads
Fera.ai for subtle urgency and trust-building widgets
4. Mobile Optimization
Mobile users were a priority. I ensured seamless scrolling, swipe interactions, and thumb-friendly CTAs across the site. All elements were tested for responsiveness and accessibility.
Challenges
One challenge was managing product variants and their corresponding lifestyle images. I created a custom solution that allowed variant-specific image switching, improving clarity for the end user without overloading the theme.
Results
Fully branded Shopify store launched successfully
40% faster mobile load speed compared to initial theme defaults
Higher engagement on featured collections and reviews section
Client feedback praised the ease of backend product management
Final Thoughts
This project showcased the power of thoughtful customization within Shopify’s ecosystem. The final product delivered a clean, cozy, and functional shopping experience that both matched the brand’s identity and supported its ecommerce goals.
